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Kerala announces comprehensive Caravan Tourism policy

Posted : 15 September 2021 09:44:09 | By TWO Bureau | GNN Bureau

Kerala announces comprehensive Caravan Tourism policy

Rising to the demands and preferences of tourists in the post-pandemic world, Kerala today announced a comprehensive, stakeholder-friendly Caravan Tourism Policy, promising the visitors safe, customized and closest-to-nature travel experience.

“This marks a paradigm shift in almost three decades after the state made it big with houseboat tourism that provided a unique experience to visitors and positioned the state as a major global destination,” Kerala Tourism Minister Shri P A Mohamed Riyas said while unveiling the policy which offers attractive investment subsidy to Caravan operators.

“Like other successful tourism products of Kerala launched since 1990s, Caravan Tourism is also to be developed on PPP mode with private investors, tour operators and local communities being key stakeholders,” Shri Riyas said.

“Caravan Tourism imparts an added thrust to the State’s inclusive approach of leveraging the tourism potential of the entire state by bringing to attention many an unexplored spot side-by-side the promotion of established destinations. Every unexplored destination can be made accessible with the roll out of this meticulously drawn up policy,” said Dr Venu V, Additional Chief Secretary, Kerala Tourism.

Caravan Tourism will also promote Responsible Tourism activities for sustainable growth and for the benefit of the local communities, promote eco-friendly practices and market for local products.

“Going by Kerala’s inherent strengths of natural beauty and tourism friendly-culture, Caravan Tourism has immense scope for the state. Besides offering a refreshing experience for the tourists, local communities stand to gain substantially by enabling them to showcase their culture and products before the visitors”, said Shri V R Krishna Teja, Director, Kerala Tourism.

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Tags : Kerala Tourism,dr venu, carvan tourism, VR Krishna Teja

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