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Indian pavilion theme at WTM2019 will be “Find the Incredible You”

Posted : 28 October 2019 04:43:01 | By TWO Bureau | Two Bureau

Indian pavilion theme at WTM2019 will be “Find the Incredible You”

“Find the incredible you” will be the theme of this year’s Indian pavilion at WTM 2019. "Find the Incredible You" campaign of the Tourism Ministry has won the Pacific Asia Travel Association (PATA) Gold Award, 2019. The campaign focuses on digital and social media and the promotion of niche tourism products of the country.


The campaign strategy was to shift the focus from the external experience of tourist destinations to the internal experience of travellers themselves. This series of transformative experiences was brought alive through unique storytelling in the format of autobiographies of travellers, with the tagline “Find the Incredible You.




Tags : WTM2019, FindtheIncredibleYou


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