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Israel Tourism Ministry launches new Marketing campaign for the Negev

Posted : 21 March 2018 04:09:00 | By TWO Bureau | New Delhi

Israel Tourism Ministry launches new Marketing campaign for the Negev

The Israel Tourism Ministry has announced the launch of #PopUpOasis, a two-week social media competition that offers the winner a custom-made glamping experience in the Ramon Crater as part of a three-day hosted vacation in Israel’s Negev desert.


The NIS 3 million campaign, which will run through March 22, in Germany, Italy, Poland, Spain, Sweden and Finland, launches a new Tourism Ministry marketing campaign under the slogan Negev: Pure Desert Magic. The campaign is part of a strategic plan to grow the Negev’s share of tourist visits from the current 5% of all tourists to 20% within 2-3 years and the number of rooms from 2,000 to about 5,000 within 6-7 years. In addition, the ministry is investing in improving tourist infrastructure in the region particularly for the independent traveler (FITs), including tourist attractions, hiking and biking trails and more.


Competition participants are asked to share and comment on the post. The winning posts will be judged on their content and social media reach. Five #PopUpOasis competition winners and their partners will win a three-day Negev vacation, including flights, as guests of the Tourism Ministry. The highlight of the short desert break will be one night of “glamping” (luxury camping in stunning natural scenery) in a specially-erected #PopUpOasis in the Ramon Crater, complete with desert-inspired gourmet food and site-specific sports and leisure activities.


The construction of the unique #PopUpOasis, which will be documented by the Tourism Ministry, and key opinion leaders, journalists and celebrities from the relevant countries will be hosted overnight at the #PopUpOasis. The five competition winners will arrive in Israel during the month of April as guests of the Tourism Ministry.

Tags : Israel Tourism, Ministry, Marketing Campaign, Negev, TravelWorldOnline

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