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Sharjah Tourism to target family and school groups from India in 2018

Posted : 15 February 2018 04:33:56 | By TWO Bureau | TWO Bureau

Sharjah Tourism to target family and school groups from India in 2018

Sharjah Commerce & Tourism Development Authority, the agency entrusted with promotion of tourism into the Emirate of Sharjah, will be focusing more on family and school groups to increase both arrival numbers as well as Indian overnights at the destination.  One of the seven Emirates of the UAE, Sharjah will be highlighting its cultural, educational and other aspects to promote it as a stand-alone destination in the region.

 

 

Image result for Khalid Jasim Al Midfa, Chairman, Sharjah Commerce & Tourism Development Authority


Talking to TravelBiz Monitor during the recently concluded SATTE, Khalid Jasim Al Midfa, Chairman, Sharjah Commerce & Tourism Development Authority, said that the agency has been able to forge good partnerships with the travel trade in India ever since they started promotional activities in 2014, and hopeful of leveraging that partnerships to grow the visitor numbers as well as market share in coming years.

When asked about the figures, Midfa said that hotels in Sharjah received 138,000 Indian guests in 2017, which is 15% increase compared to the previous year.  While emirates of the UAE complement each other, Midfa said that each emirate is unique in their tourism offerings.  Sharjah, he said, is a family and cultural destination with its museums, conservancy areas, waterfront areas, discovery centres, etc.

When asked about marketing strategies, the Chairman said that while they will continue to do joint promotions with the travel trade in the market, the new strategy would be to focus on digital marketing so as to reach out to the “right audience.”

 

Image result for Anjum Lokhandwala, Founder & Director, Outbound Konnections,


Later sharing inputs on the market strategies, Anjum Lokhandwala, Founder & Director, Outbound Konnections, the India Representative for Sharjah Tourism, said that the effort has been to educate the trade on the value of promoting Sharjah as a stand-alone destination so that Indian travellers spend at least two nights at the destination. With a low- cost airline like Air Arabia offering good access, with hotels comparatively cheaper to Dubai and other destinations in the UAE, she said that a package of the UAE with Sharjah as the hub would be far more economical and therefore attractive to customers. “Most of the Sharjah hotels offer free drop to popular malls in Dubai,” she added.




Tags : Sharjah, Tourism, target, family, school, groups, India, 2018


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