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DMO bosses reveal their social media tactics in attracting visitors

Posted : 02 June 2017 12:50:25 | By TWO Bureau | New Delhi

DMO bosses reveal their social media tactics in attracting visitors

With the summer season approaching, this should be a cracking year for British holidays. Forecasts say the weakened pound and fragile economic confidence is likely to see more Britons taking a break at home this summer.

 

In order to test the waters, we asked the bosses of four high profile Destination Management Organisations (DMOs) to find out how they are currently using social media to put their messages across to potential visitors.

 

The results are fascinating and include:

 

  • Pinterest out, Facebook in.
  • Real-time dialogue with visitors ‘under consideration’ in Cornwall
  • High proportions of marketing spend now on social and digital
  • Better understanding of Return on Investment (ROI)



Tags : DMO, Bosses, Social Media, Tactics, WTM, TravelWorldOnline


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