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Letters of Intent Under ‘Adopt a Heritage’ Project Handed over to 17 Agencies for 62 Monuments at Closing Ceremony of ‘‘Bharat Parv’’

Posted : 01 February 2018 03:12:20 | By TWO Bureau | TWO Bureau

Letters of Intent Under ‘Adopt a Heritage’ Project Handed over to 17 Agencies for 62 Monuments at Closing Ceremony of ‘‘Bharat Parv’’

‘Bharat Parv’ concluded at the Red Fort (Lal Quila), Delhi today in the presence of Shri K.J. Alphons, Minister of State (I/C) for Tourism and Dr. Mahesh Sharma, Minister of State (I/C) for Culture. The Parv was organized by the Ministry of Tourism, Government of India at the Red Fort, Delhi from  26th to 31st  January, 2018.


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During the closing ceremony, under “Adopt a Heritage: Apni Dharohar, Apni Pehchaan” project, Letters of Intent for 40 monuments to 9 agencies of Phase-II and Letters of Intent for 22 monuments to 8 agencies of Phase-III were handed over by the Minister of Culture and the Minister of Tourism.Ministry of Tourism in collaboration with Ministry of Culture and Archaeological Survey of India (ASI), State/UTs Governments and Local bodies launched “Adopt a Heritage: Apni Dharohar, Apni Pehchaan” project to preserve the rich cultural and natural heritage and to promote tourism across the length and breadth of our country. 

In addition, the MOUs were signed with Adventure Tour Operators Association of India (ATAOI) and State of Jammu & Kashmir for 2 natural sites: (1) Mt Stok Kangri trek route, Laddakh, J&K; and (2) Gangotri Temple Area & Trail to Gaumukh, Uttarakhand.



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Addressing on the occasion, Shri K.J. Alphons said that the “Adopt a Heritage” project plans to entrust heritage sites to the private sector companies, public sector companies and individuals for the development of tourist amenities. The basic and advanced amenities in the tourist destinations would be provided by them. He called upon people to actively take part in the Swachhta Abhiyan for cleanliness in our tourist destinations.



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Dr. Mahesh Sharma in his address said that the “Adopt a Heritage” project began with select ASI ticketed monuments and has now expanded to other natural and cultural sites across the country.

People in large number visited the Bharat Parv daily to celebrate the diverse and fascinating culture, cuisine and handicrafts. Today on the last day, the Army, Air Force and Navy presented Static Band and Army also displayed Dynamic Band. The artists from Karnataka presented ‘Veeragase, Jagaligea etc’, the artists from Punjab presented ‘Bhangra’; the artists from Assam presented ‘Bihu, Bhor Tal Nritya’; and the artists from Andhra Pradesh presented ‘Garagalu’; The Tableau artists who participated in the Republic Day parade-2018 also performed. At last, the artists of North Zone Cultural Centre (NZCC) presented a Choreographed performance on Pan India Basis.

The Ministry of Tourism was designated  as the nodal  Ministry for the  event, the highlights of  which  included Display  of  Republic Day Parade Tableaux, Performances  by  the Armed  Forces  Bands (Static as  well  as  dynamic),  a  Multi-Cuisine  Food  Court,  Crafts Mela,  Cultural  Performances from  different  regions of the country  and  a Photo Exhibition  on the theme “Naya Bharat Hum Karke Rahenge” by the Directorate  of  Advertising and  Visual  Publicity (DAVP).  A live ‘Cookery  Demonstration  Area’  was  set up  in the food  court  to  promote  cuisines  of  different  States of  India.  The  Food  Court  had stalls  set  up  by the States/ UTs,  National  Association  of  Street  Vendors of  India (NASVI)  showcasing  street  food  from  different  regions  as  well  as  by the Institutes  of Hotel  Managements  and  ITDC. 


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The Crafts  Mela  with  50  stalls  showcased the  diverse  handicrafts   of the country,  arranged  by the  State  Governments  and  Ministry of  Textiles  through  the office of  the  Development  Commissioner  of  Handicrafts.  There wereTheme State Pavilions where each  State  was showcasingits  strength  along with  its tourism  products.

Tags : Letters, Intent, Under, Adopt, Heritage, Project, Handed, over, 17, Agencies, 62, Monuments, Closing, Ceremony, Bharat, Parv

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