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SCULPTOR ITAMAR GILBOA BRINGS THE FOOD CHAIN PROJECT TO TEL AVIV

Posted : 21 November 2017 04:43:11 | By TWO Bureau | Two Bureau

SCULPTOR ITAMAR GILBOA BRINGS THE FOOD CHAIN PROJECT TO TEL AVIV

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The Food Chain Project, a traveling pop-up supermarket made entirely of sculptural groceries crafted by artist ItamarGilboa, will be in display in December in Tel Aviv’s Artist’s House and the Sarona Market. The sculptured groceries installation, which represents Gilboa’sconsumption over a full year, has travelled the world in different museums and has now arrived in Tel Aviv.

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Each individual part of the installation - ranging from a lemon to a carton of milk and from a can of tuna to a duck - can be bought separately at the exhibition. Thirty percent of the profits will be donated to NGOs dealing with food issues, thereby creating a food chain.

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The Israeli-Dutch artist kept a diary of everything he ate and drank for the duration of a year. He meticulously kept track of his daily consumption. Some three years later the results could be seen in a sculpture installation, the Food Chain Project. His installationconsists of more than 8,000 white plaster sculptural groceries, including 133 cucumbers, 567 pieces of bread, 490 tomatoes, 132 liters of diet coca cola and 155 lemons.

 

Thinking about his personal consumption habits, Gilboa started to research the social implication of his habitual consumption choice on global food issues. By representing the 8,000 products he consumed in a year, Gilboa aims to raise awareness and generate a wider discussion on global food issues. The installation is thought provoking and uses an inventive approach to point out our overconsumption, while hundreds of millions of people around the world still suffer from hunger every day.

 

The exhibition will take place at the Artist House in Tel Aviv (9, Elkharizi Street) from November 23 - December 23.  Opening hours are Monday - Thursday 10:00 - 13:00 and 17:00 - 19:00. Friday: 10:00 - 13:00 and Saturday 11:00 - 14:00.

 

Simultaneously, at the Sarona Market there will be the Art Pop-Up Market in which the pieces of ItamarGilboa’s Food Chain Project will not only be on display but also available for purchase.  The exhibition will be open at Sarona from December 1, 2017 - January 1, 2018. Monday - Thursday: 13:00 - 20:00, Friday: 10:00 - 14:00 and Saturday 11:00 - 19:00.

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Tags : SCULPTOR, ITAMAR, GILBOA, BRINGS, FOOD, CHAIN, PROJECT, TEL, AVIV


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