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Tourism Authority of Thailand elevates its expansion strategy through effective collaborations

Posted : 27 September 2019 03:35:18 | By TWO Bureau | Two Bureau

Tourism Authority of Thailand elevates its expansion strategy through effective collaborations

In the recent years, India as a travel market has undergone remarkable changes. Additionally, the travelers are far more evolved as they are seeking to make their vacation an experience and not just a holiday. To make the most of this transformation, Tourism Authority of Thailand has restructured their strategy to position Thailand as a desirable destination by introducing a campaign, ‘Open to the New Shades’. The objective was not only to drive more Indian arrivals but also to ensure repeat visitors to Thailand by offering them an array of off beat activities, adventures and lesser seen regions. 

In order to convert the set campaign goals, Tourism Authority of Thailand left no stone unturned through aggressive marketing, sales, promotions and media outreach. The focus areas being aspects such as women travel, solo travel, fitness, luxury and wellness, family time, fun activities for kids, exotic weddings, adventurous activities, sustainable tourism and emerging destinations.




Tags : TAT, collaborations


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