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Abu Dhabi Summer Season to bring an Extraordinary Extravaganza of Entertainment

Posted : 10 May 2017 05:42:43 | By TWO Bureau | New Delhi

Abu Dhabi Summer Season to bring an Extraordinary Extravaganza of Entertainment

Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi) has announced the full programme of this year's edition of Abu Dhabi Summer Season, which will be held from 20th July to 20th August.

 

TCA Abu Dhabi has joined with leading UAE event organisers, partners and stakeholders to bring spectacular international events and activities to multiple venues across the emirate, and deliver a memorable summer season for both residents and overseas visitors.

 

Along with a full calendar of shows for all the family across Abu Dhabi city, Al Ain and Al Dhafra, hotels, malls and attractions will offer enticing promotions and prizes throughout the month-long festivities.

 

H.E. Saif Saeed Ghobash, Director General TCA Abu Dhabi, said: "Abu Dhabi Summer Season is one of our anchor events and underpins the emirate's credentials as a premium leisure destination. It forms part of our long-term entertainment and cultural event planning process designed to incentivise private sector involvement in event development while building international awareness of the emirate's appeal."

 

"Working with our private sector stakeholders, we are able to create a consolidated calendar of events and support their commercial efforts through delivering an integrated marketing campaign appealing to key target markets."

 

TCA Abu Dhabi is working with the UAE's leading event companies including MBC Group, YAK Events, Wizcraft International, Bidaya Media and Oberoi Middle East Events to provide this season's theatrical performances, shows and mall activations.

 

Mubarak Al Shamsi, Director of Abu Dhabi Convention Bureau, TCA Abu Dhabi, speaking at the launch press conference at Manarat Al Saadiyat on Saadiyat Island, said: "We have a superb month-long series of shows, entertainment, promotions, prizes and offers showing just how much Abu Dhabi has to offer as a holiday destination which is exciting, affordable and with world-class accommodation and attractions. Holding the emirate-wide Abu Dhabi Summer Season is a vital component of our strategy to reach our goal of 4.9 million hotel guest arrivals this year."

 

Al Shamsi added: "Working together with the private sector alongside our key stakeholders and partners year after year allows us to put on some superb family entertainment and provides us all with an excellent opportunity to make Abu Dhabi the place to be this summer."

 

In the first quarter of this year hotel guest arrivals in the emirate have risen 4% compared to the same period in 2016 and particular emphasis will be placed on marketing this year's summer season in the key markets of India and across the GCC to further boost the impressive rise in hotel guests.

 

Cat and mouse team Tom and Jerry will be live on stage for 10 performances in Abu Dhabi city and Al Ain in an exclusive show for all the family for the first time in the GCC. The cartoon characters will also appear in a week-long series of events in an Abu Dhabi mall where youngsters can interact with the characters during workshops and have their photos taken with the TV stars during meet and greet appearances.




Tags : Abu Dhabi, Summer Season, Entertainment, TravelWorldOnline


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