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Building and enhancing digital capacity at the third DATA event in Japan

Posted : 03 August 2017 12:33:29 | By TWO Bureau | New Delhi

Building and enhancing digital capacity at the third DATA event in Japan

Over 50 tourism marketing representatives from across the Asia Pacific region came together for three days in Mie, Japan to enhance their digital marketing skills through an adventure filled journey in this little known part of the country.


The third DATA (Destination Academy with TripAdvisor) event in Asia Pacific, held from July 5-7, brought together a diverse group of marketing managers, destination marketers and social community managers for a highly educational, informative and dynamic three-day seminar that combined practical training in digital marketing, crisis management training and best practice with case studies from successful destinations around the world.


TripAdvisor, in partnership with the Pacific Asia Travel Association (PATA) and E-Tourism Frontiers, launched the initiative in 2014 in Singapore to improve the way that destinations use content created by travellers, and to help Destination Marketing Organisations (DMOs) succeed online.


“In today’s ever-changing travel environment, destinations need to understand the value and importance of local, real time content and how to connect and leverage user-generated content to effectively transform their organisations,” said Sarah Mathews, Head of Destination Marketing, APAC – TripAdvisor and Chairperson – PATA. “Mie Prefecture was chosen as the venue of the event not only for its rich cultural history but also for the fact that it is a lesser known destination with a wealth of tourism assets. These assets were integrated into the offsite training activities. This allowed us the perfect opportunity to educate the participants first-hand with real world examples.”


Tags : Building, DATA Event, Japan, PATA, TravelWorldOnline

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