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Israel tourism targets 50 per increase in Indian tourist

Posted : 20 January 2016 01:01:24 | By TWO Bureau | israel

Israel tourism targets 50 per increase in Indian tourist

MR. Amir Halevi , Director General of IMOT  Interview

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Israel Press Conference 

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Israel is an emerging tourist destination in India and has witnessed a phenomenal growth of 13% in 2015. December 2015 alone has seen a growth of 52% over last year.The country is a top tourist destination of the world and attracted over 3 million visitors globally in 2015.


Mr. Amir Halevi, Director General Israel Ministry of Tourism along with Mr. David Maimon, CEO- El Al Airlines, Mr. Hassan Madah, Director - IMOT India, Mr. Judah Samuel, Director of Marketing  IMOT India and inbound travel companies from Israel are taking a progressive step forward in consolidating their presence in the India market.



IMOT is organizing a travel-trade interaction in Delhi and Mumbai o th 18th and 20th  January respectively. The objective o these events is to highlight Israel as a leading leisure and MICE destination.



MR. Amir Halevi , Director General of IMOT on his maiden visit to India will converse with the travel fraternity to help them promote Israel as a prefered destination among holiday makers and corporate travelers. He said, Israel  has been gaining popularity in India and has experienced a consistent growth in 2015.

We have tripled the marketing budget for India in 2016 to tap the travel agents and direct consumers. We are confident that in 2016 a lot more Indians will choose Israel as their holiday destination. Israel is a safe and welcoming country.



IMOT in 2016 will use various integrated strategies to woo Indian travelers. Speaking about the strategies, Mr. Hassan Madah, Director ,IMOT india, Commented, “The investment in 2015 like hosting TAFI convention and FAM tours for journalists and travel agents among other activities has led to positive increase in numbers an growing popularity of Israel in India.


In 2016, IMOT will have more tourism promotions and activities than ever in India and traget the travel trade and direct customers thorough various marketing tools.



We will also target end consumers through marketing on digital platforms. We are sure that through profound strategies we will see a favorable growth in tourist arrivals from India to Israel this year.We are also looking at associating with Bollywood to promote Indian films in Israel.EI Alsrael Airlines  provides direct connectivity and  also seeing an increase in the number of bookings from India.



El Al now has 4 weekly flights which will give a great boost to israel tourism from India. The airline has direct flights from mumbai to Tel Aviv.IMOT is also in a discussion with the Civil Aviation Ministry and Indian airlines to have direct flights to Israel from India.



Israel is a friendly country with a number of museums, archaeological sities, and modern attractions to explore. Each region of Israel has something unique to offers. Dead Sea, Jersalem, Tel Aviv, Eilat, Nazareth, Haifa, Akko, Massada, Negev Desert are the famous tourist facets of Israel, The country offers picturesque locations, colourful markets and distinctive excursions for an exciting holiday. Highlighting the above offerings, IMOT hopes 2016 will be a positive year for Israel tourism from India.  

Tags : Israel , emerging, tourist, alone, destination, Amir Halevi, David Maimon,El Al Airlines, travel ,IMOT,budget,TAFI,

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