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Ministry of Tourism is promoting India as a holistic destination under the Incredible India brandline - Shri Prahlad Singh Patel

Posted : 17 March 2020 08:33:27 | By TWO Bureau | GNN Bureau

Ministry of Tourism is promoting India as a holistic destination under the Incredible India brandline - Shri Prahlad Singh Patel

Ministry of Tourism undertakes promotional activities in domestic and international markets through its schemes of ‘Domestic Promotion & Publicity including Hospitality (DPPH)’ and Overseas Promotion & Publicity Including Market Development Assistance (OPMD). Under these schemes, Ministry of Tourism promotes India as a holistic destination under the Incredible India brand-line. As part of its on-going activities, the Ministry releases print, electronic, online and outdoor media campaigns in the international and domestic markets, to promote various tourism destinations and different types of tourism including health tourism, adventure tourism, cultural tourism, heritage tourism and wildlife tourism of the country.
Ministry of Tourism provides Central Financial Assistance for celebration of fairs and festivals to various States and UTs under the relevant guideline. Financial Assistance was provided to State Govts/UT Administrations under this scheme for organising 149 Fairs and Festivals between 2014-15 & 2019-20. This information was given by the Minister of State (I/c) of Culture and Tourism, Shri Prahlad Singh Patel in a written reply in the Lok Sabha.


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Tags : india tourism, holistic destination, MOT


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