Northeast India, once considered a hidden gem, is now gaining prominence as a premier travel destination. The region, comprising Arunachal Pradesh, Assam, Meghalaya, Manipur, Mizoram, Nagaland, Tripura, and Sikkim, is celebrated for its stunning landscapes, vibrant traditions, and unique cuisine. Recent reports highlight this growth, with Assam named the 4th must-visit destination globally by The New York Times. Similarly, Shillong, Meghalaya’s capital, has become a top choice for Indian travelers, according to Skyscanner’s Travel Trends Report 2025.
Improved connectivity through government initiatives like the UDAN scheme and enhanced road and rail networks have made the region more accessible. The Ministry of Tourism’s data shows a sharp rise in domestic visitors, with 118.45 lakh tourists in 2022, surpassing pre-pandemic levels.
Social media and Bollywood have significantly contributed to the region’s popularity. Viral videos of natural wonders like Meghalaya’s living root bridges and events such as Nagaland’s Hornbill Festival, coupled with Bollywood projects shot in the region, have amplified its appeal. Additionally, cultural landmarks like Assam’s Kamakhya Temple and the newly recognized UNESCO World Heritage Site, the Moidams of the Ahom dynasty, have drawn global attention.
Northeastern cuisine, praised for its authenticity and use of fresh ingredients, is also captivating food enthusiasts. Renowned chefs and food festivals are spotlighting dishes like Assam’s Tenga and Sikkim’s momos, enriching the region’s tourism appeal.
As travelers seek offbeat destinations, Northeast India is emerging as a favorite, combining natural beauty, cultural richness, and gastronomic delights. With ongoing efforts to enhance infrastructure and visibility, the region is poised to become a global tourism hotspot.
