A recent Agoda survey highlights the top five travel habits of India’s Gen Z (18-27 years), showcasing a digitally inspired, spontaneous, and experience-driven generation shaping future travel trends.
Beach vs. Mountains: While 26% of Gen Z travelers prefer beach getaways, 25% favor mountains, showing a close competition. Millennials, however, lean more toward beaches (29%) over mountains (18%).
Social Media as a Travel Guide: Instagram (28%) leads as Gen Z’s top source for travel inspiration, followed by Google searches (20%), travel blogs/vlogs (13%), and travel apps (8%). Despite digital dominance, 15% still rely on recommendations from friends and family.
Spontaneous Travel: Over 30% of Gen Z books flights less than a week in advance, and 44% make last-minute hotel reservations, embracing flexible and adventurous travel.
Traveling in Pairs: 41% of Gen Z prefers traveling with a partner, while 23% enjoy group trips with friends and 11% opt for family vacations, marking a shift from Millennials, who prioritize family travel.
Budget-Friendly Approach: 64% of Gen Z travelers prefer accommodation under INR 4,200 per night, while 24% are willing to spend INR 4,200-8,400. Millennials share similar spending habits, emphasizing value-driven travel over luxury.
Krishna Rathi, Senior Country Director for Agoda, stated, “Gen Z travelers in India embrace spontaneity, seek special experiences, and use digital platforms for inspiration. Agoda is committed to providing them with the best deals on stays, flights, and activities.”
With over 5 million holiday properties, 130,000+ flight routes, and 300,000+ activities, Agoda continues to offer seamless and affordable travel experiences. Find the best travel deals on Agoda’s mobile app and start planning your next adventure today.
