In a major push to deepen its connection with the Indian travel market, Singapore’s top tourism players—the Singapore Tourism Board (STB), Changi Airport Group (CAG), and Sentosa Development Corporation (SDC)—have joined forces for their first-ever tripartite partnership focused on India. The year-long campaign, running from April 2025 to March 2026, is designed to boost Singapore’s appeal among Indian travelers through enhanced destination marketing, stronger trade engagement, and greater brand visibility.
The initiative promises exciting new travel experiences tailored for Indian tourists, particularly those with higher spending power. One of the standout features is the Friends of Singapore Fellowship (FOSF) programme, which will fly in 30 of India’s top digital creators to explore Singapore’s best offerings. These influencers will capture and share their experiences at hotspots like Sentosa Island and Changi Airport, creating buzzworthy content to inspire Indian travelers to visit.
Juliana Kua from STB highlighted that this partnership capitalizes on Singapore’s already strong demand in India, opening up even more opportunities for travel trade and engagement. Meanwhile, Lim Ching Kiat of CAG pointed out Singapore’s unbeatable air connectivity, with flights linking 17 Indian cities, making Changi Airport the go-to Southeast Asian hub for Indian travelers. On the attractions front, Michael Ma of SDC teased upcoming experiences at Sentosa Island, including the newly opened Illumination’s Minion Land, the luxurious Raffles Sentosa Singapore, and an upgraded Sentosa Sensoryscape featuring immersive augmented reality elements.
With its biggest-ever B2B roadshow, Singapore is pulling out all the stops to solidify its reputation as a premier international destination for Indian travelers—offering unforgettable moments from the moment they land at Changi Airport to their adventures across Sentosa’s iconic sights.
