Marriott Bonvoy has unveiled its latest global campaign, “You Are The Greatest Souvenir,” highlighting how travel experiences shape personal identity and lasting memories. Developed in collaboration with Wieden+Kennedy New York and directed by Fleur Fortuné, the cinematic campaign showcases Marriott’s diverse offerings across outdoor lodging, gourmet dining, and boutique stays.
Rather than focusing on material souvenirs, the campaign emphasizes the emotional and personal growth that travel fosters—whether it’s discovering nature, connecting with new cultures, or being inspired by local art. Scenes like “Sleeping with Wildlife” and “Dim Sum Destination” bring this concept to life, filmed across Marriott Bonvoy properties worldwide.
“Travel is more than a destination—it’s a transformative journey,” said Peggy Roe, Chief Customer Officer, Marriott International. “This campaign reflects how Marriott Bonvoy helps travelers create experiences that stay with them forever.”
Launching April 5, the campaign will be featured during major cultural moments including the NCAA® Men’s Final Four® and Women’s Championship games, as well as across streaming platforms like Netflix and Hulu, in airports, and aboard United Airlines flights. It also ties into Marriott Bonvoy Moments, offering members exclusive access to events in music, sports, and entertainment—including a new collaboration with Beyoncé’s COWBOY CARTER TOUR.
