Germany’s tourism sector is experiencing a remarkable boom, fueled by a significant rise in Indian travelers. Improved air connectivity and strategic marketing efforts have been key drivers, with direct flights from India to Germany jumping 28%—from 241 in January 2019 to 309 in January 2025. This surge in accessibility, combined with growing Indian interest in cultural, romantic, and sustainable travel experiences, has cemented Germany’s position as a preferred destination for Indian tourists.
At a recent press conference organized by the German National Tourist Board (GNTB) and the German Embassy in India, officials showcased Germany as an ideal getaway for Indian travelers. The GNTB introduced tailored travel packages for honeymooners, nature enthusiasts, and culture seekers. The demand is already evident—2024 saw an 8.6% increase in overnight stays by Indian visitors, totaling 897,841, with the average trip duration rising to 9.6 nights from 9.3 nights the previous year.
To capitalize on this momentum, the GNTB unveiled three major campaigns for 2025: Romantic Germany, Cultureland Germany, and Embrace German Nature—each designed to align with Indian travel preferences. Romantic Germany targets honeymooners with exclusive experiences like Moselle River wine cruises and luxury spa stays in the Bavarian Alps. Cultureland Germany highlights the country’s 52 UNESCO World Heritage Sites, medieval towns, and cultural hubs like Berlin and Chemnitz—Europe’s 2025 Capital of Culture. Meanwhile, Embrace German Nature appeals to eco-conscious travelers with sustainable tourism options in the Black Forest, Wadden Sea National Park, and the Bavarian Alps.
Romit Theophilus, GNTB’s Director of Marketing & Sales Office – India, noted, “Germany captivates Indian travelers by blending romantic escapes, cultural depth, and sustainability—all tailored to modern tastes.”
The Lufthansa Group further reinforced Germany’s commitment to the Indian market, operating 64 weekly flights—the highest in the Asia-Pacific region—and recently launching its premium Allegris First Class service in Bengaluru.
With additional initiatives like expanded vegetarian/vegan dining options, wedding tourism packages, and streamlined visa processes, Germany is enhancing its appeal. The 2025 celebration of the 50th anniversary of the German Fairytale Route—inspired by the Brothers Grimm—adds another allure for visitors.
As Indian outbound travel is projected to grow by 230% by 2027, the GNTB is investing €2 million in India-focused promotions next year. This strategic push aims to solidify Germany’s status as a top choice for Indian honeymooners, cultural explorers, and sustainable travel seekers.
