Tourism Malaysia has successfully concluded a strategic sales mission to Saudi Arabia from May 4–8, 2025, aimed at boosting tourism cooperation and promoting Malaysia as a top destination ahead of Visit Malaysia 2026. Held in Jeddah and Riyadh, the mission coincided with the launch of Malaysia Culture Week 2025 and emphasized Malaysia’s commitment to increasing its presence in the rapidly growing Saudi travel market.
Led by Malaysian Minister of Tourism, Arts, and Culture Tiong King Sing, the 37-member delegation included key stakeholders from hotels, resorts, travel agencies, tourism product providers, and state tourism boards. The mission featured seminars, business-to-business (B2B) meetings, and networking sessions to enhance collaboration with Saudi travel partners.
Malaysia saw a 23.7% year-on-year rise in Saudi tourist arrivals in 2024, reaching 68,382 visitors. This growth has been fueled by strong air connectivity, with 41 weekly flights from Jeddah and Madinah to Kuala Lumpur, offering 12,747 seats. The improved accessibility is positioning Malaysia as a preferred destination for Saudi travelers seeking family-friendly, luxury, and culturally rich experiences.
Tourism Malaysia unveiled specially curated travel packages and promotions tailored to Saudi tourists, including offerings for families, honeymooners, Gen Z, and high-end travelers. The mission also showcased Malaysia’s top attractions such as its scenic beaches, lush rainforests, vibrant culture, and world-class cuisine, reinforcing the country’s image as a welcoming and diverse holiday destination.
The initiative plays a pivotal role in Malaysia’s broader strategy to drive higher visitor arrivals from the Middle East and reflects its long-term commitment to fostering stronger tourism and cultural ties with Saudi Arabia.
