Viva Voyages Private Limited, a leading destination marketing company headquartered in New Delhi, has been appointed as the official India Marketing Office for Haritou Travel Group (HTG), one of Greece’s most established Destination Management Companies. This strategic partnership is set to strengthen Greece’s positioning as a premier travel destination for the Indian outbound market, catering to both leisure travellers and group departures.
Founded in 1978, Haritou Travel Group has a legacy of handling over 200,000 global travellers and is widely recognized for its tailored services, including FIT travel, group tours, island-hopping programs, transfers, and accommodations across more than 12,000 hotels in Greece. Through this partnership, Viva Voyages will spearhead the promotion of Greece in India, providing customized itineraries and seamless travel planning solutions for Indian travel agents and their clients.
Vikas Khanduri, Director of Viva Voyages, expressed his enthusiasm about the collaboration, stating, “Greece presents a perfect mix of culture, history, vibrant cities, and tranquil island escapes, making it a high-potential destination for Indian travellers. With this partnership, we aim to highlight Greece’s all-round appeal and make it a top choice for Indian families, honeymooners, and experiential travellers.”
Paul Haritou, Managing Director of HTG, and Dimitri Haritos, Head of India Operations, are equally optimistic about tapping into the fast-growing Indian market. Dimitri’s deep understanding of Indian cultural nuances, backed by his frequent visits to India, uniquely positions HTG to craft offerings tailored to Indian preferences, including vegetarian food options, heritage experiences, and spiritually inclined tours. HTG is also gearing up to participate in key Indian travel trade shows to build stronger networks and increase destination awareness.
Commenting on the partnership, Dimitri Haritos said, “We are committed to offering authentic and unforgettable Greek experiences with 24/7 local support, expertly trained staff, and a customer-first approach. Our collaboration with Viva Voyages will enhance accessibility and trust for Indian travel agents and travellers alike.”
As post-pandemic travel trends shift toward immersive and long-haul experiences, this partnership aims to position Greece as a preferred European destination for Indian travellers, unlocking new growth opportunities for travel professionals across the country.
