In a major step towards strengthening its national presence, Alivaa Hotels & Resorts has announced the addition of Hotel Hoften Lotus Court in Noida, Uttar Pradesh to its growing portfolio. This strategic partnership marks the 14th property under the Alivaa umbrella and a significant milestone for its fast-growing Hoften brand, which is tailored to meet the needs of the modern, young traveler with smart, efficient service and contemporary hospitality.
The inclusion of Hotel Lotus Court comes at a time when Noida is emerging as a critical commercial and travel hub, particularly known for its robust apparel and IT sectors. The property will now operate under The Hoften by Alivaa banner, offering stylish, functional accommodations and personalized guest experiences.
Akash Bhatia, CEO of Alivaa Hotels & Resorts (Managed & Franchise Business), expressed enthusiasm about the partnership, saying, “We are absolutely thrilled to welcome Hotel Lotus Court into The Hoften family and the wider Alivaa collection. Noida is a truly dynamic destination, and this collaboration enables us to expand our presence in a key market while offering guests another high-quality stay option that reflects the standards and charm of our brand.”
Vikramjit Singh, Founder of Alivaa Hotels & Resorts, emphasized Noida’s strategic importance in the group’s expansion roadmap. “As we aim to position Alivaa as a leading national hospitality player, Noida represents a cornerstone in our strategy. This new signing is a significant entry into one of India’s most vibrant urban centers and sets the stage for further growth in the city.”
Hotel owner Ashish Mittal echoed the excitement, highlighting the synergies between both brands. “Partnering with Alivaa Hotels & Resorts and integrating into The Hoften brand is a proud moment for us. Their expertise and dedication to guest satisfaction align perfectly with our vision, and we’re excited to elevate our guest experiences through this collaboration.”
With this new addition, Alivaa Hotels & Resorts continues to deliver on its promise of accessible luxury and smart hospitality across India. The partnership with Hotel Lotus Court underscores Alivaa’s commitment to expansion through quality, consistency, and guest-centric innovation particularly in high-growth urban centers like Noida.
