As the Managing Director of Abercrombie & Kent India, Mr. Vikram Madhok has long been a leading voice in India’s luxury and inbound tourism space. With over three decades of experience, his insights bridge the expectations of discerning global travellers and the untapped potential of Indian destinations.
A former Chairman of the World Travel & Tourism Council – India Initiative (WTTCII) and an active thought leader across platforms, Mr. Madhok continues to champion the cause of high-value, sustainable tourism. His views resonate with policymakers and the private sector alike — clear, data-backed, and future-facing.
“India doesn’t just need more tourists. We need the right kind of tourists — those who respect our heritage, immerse in our culture, and leave behind value rather than volume,” he often asserts in industry dialogues.
In a post-pandemic world, Madhok is a strong advocate for recalibrating India’s tourism narrative — from cookie-cutter circuits to experiential, personalised journeys that appeal to global high-net-worth travellers.
His leadership at Abercrombie & Kent India, a brand synonymous with curated travel experiences, has helped redefine how India is perceived in international markets — not just as a heritage destination, but as a land of wellness, spirituality, wildlife, and bespoke luxury.
He has also been vocal about the importance of public-private collaboration, urging government bodies to invest in infrastructure, connectivity, and training, while letting private players innovate and elevate the visitor experience.
“It’s time we build travel ‘for’ India — not just ‘in’ India,” he says, pointing to the need for focused destination branding and unlocking lesser-known circuits with high-value tourism models.
At a time when India is aiming to increase inbound footfall, Mr. Madhok’s grounded yet globally attuned perspective is vital. His voice is one of both influence and clarity — echoing the potential of a tourism sector ready to be reimagined.
