Outletcity Metzingen, Europe’s leading luxury shopping destination, has reported a remarkable 233% increase in visitors from India compared to 2019, and an 11% rise over 2024, solidifying India’s position as a key growth market for the destination. This surge highlights the growing appetite among Indian travelers for high-end, experiential shopping experiences that combine style, savings, and sophistication.
Marking a new milestone in its evolution, Outletcity Metzingen recently unveiled the largest GUESS outlet in Europe. Spanning 1,000 square meters across three levels, this flagship store features the full GUESS collection for men, women, and children, along with a wide array of accessories. Designed for families and fashion lovers alike, the store introduces an innovative shopping concept with a children’s play area and a dedicated travel experience zone.
Adding to its lifestyle appeal, Outletcity has launched the new BOSS Beach Area a chic outdoor zone offering a relaxing, resort-like atmosphere right in front of the BOSS Outlet Store. This space invites shoppers to take a break and enjoy the summer vibe between shopping sprees, emphasizing the destination’s shift toward offering holistic, lifestyle-focused experiences.
Further expanding its portfolio, Outletcity will soon welcome New Balance, the globally renowned footwear and performance brand. Known for blending athletic innovation with timeless style, New Balance will offer a full range of running shoes, lifestyle sneakers, and training gear catering to trendsetters and fitness enthusiasts alike.
Cornelia Koebele, Head of Destination Marketing & Sponsorship, expressed excitement about the growing engagement from India, saying, “At Outletcity Metzingen, we’re committed to providing more than just shopping we offer immersive lifestyle experiences. The overwhelming interest from the Indian market validates our focus on creating memorable, world-class moments for international travelers.”
To cater to its increasing Indian clientele, Outletcity offers multilingual services, international visitor amenities, and seamless digital experiences, reinforcing its reputation as the world’s first omnichannel outlet. The destination hosts over 4.5 million visitors annually from 185+ countries and is home to 170+ premium brands, including Prada, Gucci, Armani, Ferragamo, BOSS, Burberry, Adidas, Versace, Moncler, Le Creuset, and now the flagship GUESS store.
Beyond retail, visitors can enjoy culinary delights at L’Osteria, Starbucks, and Almresi, or relax at the on-site Moxy Hotel making Outletcity Metzingen not just a shopping venue, but a complete lifestyle destination for discerning global travelers.
