In a rapidly transforming global travel landscape, Hemant Mehndiratta, Director at One Rep Global, stands out as a discerning voice redefining what luxury means for the Indian traveller and how brands should respond to these evolving aspirations.
“Luxury is no longer about gold taps and marble lobbies — it’s about soul, authenticity, and exclusivity,” says Mehndiratta, articulating the shift he witnesses firsthand.
Under his stewardship, One Rep Global has emerged as a powerhouse in luxury representation — not just promoting properties but building aspirational brands in the Indian subcontinent.
The Indian Traveller Has Changed — For Good
Post-pandemic travel has birthed a new class of luxury seekers. “Today’s high-end Indian traveller is younger, far more aware, and looking for experiences that go beyond the obvious,” explains Mehndiratta. “They want remote villas over five-star chains, cultural immersion over touristy checklists, and personalization at every step.”
Representation That Goes Beyond PR
At One Rep Global, representation is not a transactional service. It is a long-term partnership.
“We see ourselves as brand custodians. For us, it’s about crafting the right narrative, connecting the brand to the right audience, and ensuring the property resonates deeply with Indian sentiments,” he emphasizes.
Whether it’s a boutique resort in the Maldives or a wellness retreat in Tuscany, Mehndiratta’s team ensures that each property’s story is told in a way that aligns with Indian travel sensibilities.
India’s Outbound Power Is Undeniable
Hemant is unequivocal about India’s growing clout in global tourism.
“India is not just an emerging source market anymore — it’s a game-changer. The spending power, the repeat value, and the hunger for new destinations make it a priority for every luxury brand,” he says.
This confidence stems from years of observing trends and building strong relationships with both hoteliers and travel advisors across the country.
Travel Trade: A Vital Link
Acknowledging the critical role of Indian travel planners and agents, Mehndiratta notes:
“We invest heavily in the trade — be it through curated fam trips, on-ground trainings, or digital storytelling. A well-informed agent is the best brand ambassador any hotel can ask for.”
He believes that education and storytelling are the twin engines that drive conversions in luxury travel — and his team ensures both are done with precision and flair.
Looking Ahead: Purpose-Led Luxury
As the world leans towards mindful and sustainable choices, One Rep Global is already aligning with this future.
“Sustainability, community connect, and wellness are no longer buzzwords — they are decision-making drivers,” he asserts. “The next wave of luxury is about meaning. We are gearing up for it.”
Final Word
For Hemant Mehndiratta, success lies not just in expanding his client list, but in elevating the perception of luxury travel in India.
“Our job is to ensure that every brand we represent doesn’t just get bookings — it earns loyalty, aspiration, and admiration.”
In a world cluttered with choices, Hemant is ensuring that Indian travellers don’t just travel — they journey with purpose, comfort, and soul
