In a strategic move to boost customer retention and lifetime value, EaseMyTrip, one of India’s leading travel-tech platforms, has deepened its partnership with MoEngage, a leading Customer Data and Engagement Platform (CDEP). With a growing global user base of over 30 million, EaseMyTrip is now focused on leveraging advanced martech capabilities to deliver hyper-personalized, one-to-one customer experiences at scale. By adopting MoEngage’s CDEP, the company aims to unify customer data across touchpoints, enabling real-time insights and personalized engagement across multiple channels. This initiative aligns with EaseMyTrip’s data-first, customer-centric growth strategy to drive repeat bookings, increase ancillary revenue, and enhance customer satisfaction. Sanchit Chopra, Chief Marketing Officer at EaseMyTrip, emphasized the need for a unified customer journey view to build long-term loyalty, while Raviteja Dodda, CEO of MoEngage, highlighted the growing industry shift toward integrated platforms that power personalized, data-driven engagement.
