Relaxo Footwears Ltd, India’s largest quality footwear manufacturer, has announced an exciting winter consumer campaign titled ‘BUY & FLY’, in partnership with online travel-tech platform EaseMyTrip. The campaign aims to blend everyday retail shopping with the joy of travel during the peak holiday season.
Running from 15 December 2025 to 18 January 2026, the campaign will be live across 413 Relaxo Exclusive Brand Outlets nationwide. Under the offer, customers shopping for ₹1,499 or above will receive an assured EaseMyTrip voucher worth ₹3,000, redeemable on future travel bookings made through the EaseMyTrip platform until 20 April 2026.
Positioned around the promise “Walk with Relaxo, Fly with EaseMyTrip”, or in Hindi, “Chale Relaxo Ke Saath, Ude EaseMyTrip Ke Saath”, the campaign is designed to resonate with festive shoppers looking for value and experiences. Customers simply need to copy the coupon code mentioned on their invoice and claim it on the EaseMyTrip website.
In addition to assured vouchers, the initiative offers weekly holiday vouchers and a Jackpot Couple Trip to Goa, making every purchase a potential travel opportunity.
Commenting on the launch, Aakash Koparkar, Vice President – Retail Business, Relaxo Footwears Ltd, said the campaign reflects the brand’s focus on delivering value and memorable experiences to consumers. He added that the partnership transforms everyday shopping into an opportunity to explore new destinations.
Sharing his views, Rikant Pittie, CEO & Co-Founder, EaseMyTrip, said that the holiday season is an important time for families to travel and create memories, and the collaboration with Relaxo helps extend travel benefits beyond the traditional travel ecosystem.
With the winter travel season at its peak, the partnership brings together Relaxo’s strong retail footprint and EaseMyTrip’s trusted travel platform, creating a consumer-first campaign that is expected to drive strong footfall across stores while adding festive cheer to the shopping experience.
