At the Meet Global MICE Congress (MGMC) 2025, a key session titled “The Future of MICE: Unlocking New Pathways to Growth” focused on how the global business events industry is responding to economic and geopolitical changes. The session featured Sabbas Joseph, Founder of Wizcraft Group, as one of the principal speakers, bringing an experienced industry perspective to the discussion.
During the session, Joseph highlighted that the MICE sector is undergoing a structural shift as traditional patterns of business tourism are being redefined. He pointed out that changing global economic conditions, evolving geopolitical realities and regional realignments are influencing where and how business events are planned, hosted and attended.
He underlined that long-established MICE hubs are now being complemented by emerging destinations, as organisers seek diversification, resilience and new growth opportunities. According to Joseph, this transition is prompting the industry to move beyond legacy models and adopt more flexible, region-aware strategies that reflect the changing global environment.
The discussion also drew attention to the changing expectations of clients and participants, with greater emphasis on relevance, engagement and long-term value rather than scale alone. Joseph emphasised that future growth in the MICE sector will depend on how effectively organisers align event design with business objectives, cultural context and economic impact.
The session reinforced the view that while global connectivity remains central to business tourism, adaptability and strategic foresight are becoming equally critical. Insights shared during the discussion highlighted how the MICE industry is recalibrating itself to remain resilient, competitive and future-ready in an increasingly complex global landscape.
