Asego has set a new benchmark in India’s travel assistance and protection ecosystem with the successful rollout of SmartEdge, a first-of-its-kind nationwide certification initiative aimed at empowering travel agency frontline professionals.
While awareness around travel protection and assistance has steadily grown in India, a critical gap has long existed at the point where travel decisions are actually made — the agency counter. Recognising the pivotal role played by frontline staff in influencing traveller choices, Asego designed SmartEdge to strengthen their skills, confidence, and revenue-generating capabilities.
The SmartEdge programme focused on equipping counter staff with practical communication techniques, effective cross-selling strategies, and a deeper understanding of travel assistance and protection solutions. By addressing real-world sales scenarios, the initiative enabled travel agencies to unlock the growing potential of ancillary revenue while delivering greater value to travellers.
Commenting on the initiative, Dev Karvat, Founder & CEO, Asego, said,
“Frontline professionals are the backbone of the travel business. SmartEdge is our commitment to their growth — because when they succeed, the entire trade succeeds.”
The response from the industry has been significant. With over 3,500 frontline professionals trained across 32 cities, SmartEdge has emerged as one of the most extensive skill-building programmes ever undertaken for travel agency counter staff in India.
Industry observers see the initiative as a decisive step towards building a more informed, confident, and future-ready travel workforce. By investing in frontline empowerment, Asego has not only strengthened agency capabilities but also reinforced the importance of education-led growth within the travel trade.
As the Indian travel industry continues to evolve, initiatives like SmartEdge underline the growing focus on capability-building at the grassroots — where business impact is immediate and lasting.
