As we step into 2026, the Adventure Tour Operators Association of India (ATOAI) extends its warmest greetings to the entire travel and tourism fraternity—our operators, partners, policymakers, local communities and frontline professionals who continue to shape India’s evolving travel narrative.
The past year has reaffirmed a powerful reality: India’s tourism growth is increasingly driven by experiential and responsible travel, with adventure tourism emerging as a key pillar of this transformation. From the Himalaya to the coastal belts, deserts to dense forests, today’s travellers are seeking authenticity, sustainability and deeper engagement with destinations.
2026 will be a defining year for structured growth, safety-led operations and the global positioning of India as a credible and competitive adventure tourism destination. The focus must now move from volume to value, from unregulated expansion to professional standards and from isolated offerings to integrated destination ecosystems.
Our key priorities and plans for 2026 include:
Strengthening safety protocols, regulation, training and certification across adventure tourism activities
Promoting responsible and sustainable tourism practices aligned with environmental conservation, managing carrying capacity and community well-being
Deepening collaboration with Ministry of Tourism, state governments, tourism boards and local administrations.
Supporting capacity building for local operators and youth, particularly in border and remote regions
Enhancing India’s global visibility through curated adventure circuits and international partnerships
ATOAI firmly believes that the future of tourism lies in trust, transparency, and teamwork. As an industry, we must collectively uphold standards, respect our destinations and empower local communities, because sustainable tourism is no longer a choice, but a responsibility.
As we welcome 2026, let us move forward with renewed confidence, innovation and unity. Together, we can ensure that adventure tourism not only contributes to economic growth but also becomes a model of inclusive and sustainable development for India. Let us all work together to position India as a powerhouse for Responsible Tourism.
Wishing the entire travel fraternity a safe, successful and inspiring New Year 2026
