In a significant development highlighting growing sensitivities between travel-tech platforms and traditional travel agents, visa services company Atlys has withdrawn a social media reel and issued a public apology following objections raised by the Travel Agents Association of Pune (TAAP).
The association had issued a formal notice to Atlys, alleging that a recently published social media video unfairly portrayed travel agents in a negative and generalized manner. Responding to the notice, Atlys clarified that the content was never intended to target licensed, ethical, or professionally governed travel agents or recognised industry associations.
In its written response addressed to *TAAP President Mr. Bhansali, Atlys stated that the advertisement was *removed promptly from all social media platforms once the concern was brought to its attention.
The company explained that the sole intent of the content was consumer awareness, aimed at cautioning visa applicants against unregistered and fraudulent individuals operating on social media while falsely presenting themselves as travel agents. According to Atlys, such actors pose serious risks to consumers, including document misuse, financial fraud, and immigration complications.
However, acknowledging that the language or tone of the reel may have created an unintended impression, Atlys expressed regret for any hurt caused to legitimate travel professionals and confirmed that a public apology and clarification has already been issued.
“Atlys recognises and values the important role played by ethical travel professionals and industry associations in maintaining standards and consumer trust,” the company said, reiterating its commitment to constructive engagement with legitimate stakeholders.
The company has also proposed future collaboration with TAAP and other credible associations on consumer awareness initiatives and best practices to combat fraud and impersonation in the digital travel space.
Industry observers see the episode as a reminder of the delicate balance travel-tech companies must maintain while addressing consumer protection, without undermining the credibility of established travel trade professionals.
