On the second day of Outbound Travel Market (OTM 2026) at the Jio World Convention Centre, the event strengthened its position as Asia’s most influential travel trade platform, with global destinations accelerating engagement with India’s outbound market and sector professionals focusing on measurable business outcomes.
The three-day event features over 2,200 exhibitors from more than 60 countries and attracts 50,000+ trade visitors, including hosted and VIP buyers. Exhibitors encompass national and state tourism boards, airlines, hotels, resorts, destination management companies, cruise operators and travel technology providers, reflecting the global industry’s prioritisation of India as a strategic growth market.
Global Destination Focus and Business Targets
Several countries and destinations used Day 2 to outline clear market goals and product positioning for Indian travellers:
- Indonesia highlighted its participation at OTM by setting a business target of Rp48 billion in transactions and projecting outreach to around 40,000 Indian tourists through partnerships with travel trade stakeholders. Indonesia’s showcase includes a broad industry participation spanning destination management firms, travel agencies, hotels and attractions, targeting both leisure and MICE travel segments.
- Da Nang (Vietnam) actively promoted itself as a key destination for the Indian market, with a strategic focus on MICE (Meetings, Incentives, Conferences, Exhibitions) and wedding tourism. The city presented immersive and culturally rich experience products tailored for Indian planners, underscoring its intent to expand long-term tourism and business ties in partnership with Indian travel professionals.
Structured Engagements and B2B Focus
Beyond destination showcases, OTM’s structured environment of pre-scheduled B2B meetings, industry networking and knowledge exchange sessions continued on Day 2, offering travel suppliers and buyers a platform to develop commercial engagements and distribution partnerships. Senior travel industry executives and national tourism representatives are participating in leadership sessions and closed-door discussions on outbound travel trends, distribution strategies and product development.
Collectively, the Day 2 activities illustrated the strong commercial momentum and strategic relevance of India’s outbound travel market, with destinations and travel brands accelerating market outreach, enhancing product visibility and seeking measurable business engagement through the OTM platform.
