- After completing a decade in hospitality, Moustache Group of Hostels has announced a strategic rebrand, marking its transition from a backpacker-focused hostel chain to a multi-format hospitality platform.
Founded in 2016, the company began with a community-led hostel concept aimed at creating social travel spaces. Over the past ten years, it has hosted more than 15 lakh travellers and expanded its footprint to 20 hostels, 10 mid-market hotels and eight boutique luxury properties. The group now plans to add up to 50 new properties by 2028 and scale by 100 additional properties by 2030.
The rebrand formalises its three verticals: Moustache Hostels (community-driven stays), Moustache Select (mid-market, comfort-focused properties) and Luxuria by Moustache (boutique experiential luxury).
The move comes amid rapid shifts in India’s travel landscape. The country’s hostel and backpacker market reached an estimated ₹1,413 crore in 2024, driven largely by millennials, Gen Z and solo travellers. Meanwhile, mid-scale hotels have emerged as the fastest-growing segment in Indian hospitality, with nearly three million additional rooms expected to be required by 2030. Demand for boutique and experience-led luxury stays is also rising faster than supply.
Founder-Director Deepak Agarwal said the rebrand aims to reduce consumer confusion and align brand architecture with operational reality. “In a crowded market, clarity becomes a competitive advantage,” he said.
The company is targeting ₹100 crore in revenue by FY27, with growth expected to be led by its Select and Luxuria verticals.
The rebranding marks Moustache’s evolution into a structured hospitality platform designed
