With more direct air connectivity between Sydney and India and seamless visa approval through e-visa application process, New South Wales (NSW) is eyeing double digit growth in tourist arrivals from India this calendar year.
“We are witnessing a steady growth in international tourist arrivals. In the calendar year 2023, we welcomed 1,81,600 tourists from India. Looking at the current trend coupled with more direct flights connecting India with Sydney, rise in disposable income, and easy e-visa application process, we are expecting to boost our tourism and the footfalls are likely to grow in double digit,” Destination NSW Country Manager Samar Chokshi told PTI.
NSW welcomed 3.4 million international visitors, a 104 per cent increase compared to 2019, which is pre-Covid time, he noted.
Quoting data from International Visitor Survey, Tourism Research Australia, Chokshi said, in 2023 Indian visitors stayed a total of 7 million nights in NSW, contributing AUD 482.2 million to the state’s economy, marking a 109 per cent increase in expenditure compared to 2019.
India ranked sixth in terms of the number of visitors and expenditure, and third in terms of nights stayed among all international visitors to NSW.
“This significant growth highlights the increasing appeal of NSW to Indian travellers and underscores the importance of continued efforts to attract this market,” he added.
In 2023, the top five countries whose visitors spent the most in New South Wales (NSW) were the USA, New Zealand, the UK, China, and South Korea, while the top source markets were New Zealand, China, USA, UK and South Korea, Chokshi added.
He said, NSW is mainly being promoted as a leisure destination, its main focus is on segments including honeymoon, family, groups and MICE (Meetings, Incentives, Conferences, and Exhibition).
About connectivity, he said, New Delhi and Sydney have one daily direct flight while Qantas connects Bengaluru with Sydney with one direct flight 5 days a week.
“Going forward, with the rise in momentum Qantas has announced to add two more flights from December connecting Bengaluru and Sydney with one flight in all seven days a week,” he added.
In order to woo Indian tourists, Destination NSW (DNSW) is actively showcasing the wide range of attractions and experiences available in New South Wales to attract Indian travellers.
