TravelBullz has announced the appointment of Khun Jatnipis Smakratthagit (Annie) as Regional Director – Asia, based in our Bangkok office. In her new role, she will oversee Sourcing and Relationship Management with the supply chain in Asia.
All sourcing teams in Asia will report to Annie as she leads the Asia business, further consolidating TravelBullz’s core operations. Annie holds a degree in Hotel Management from Vancouver, Canada, and has completed an advanced course in Hotel Revenue Management from Cornell University, focusing on Pricing & Demand Strategies.
She is also fluent in Thai, Chinese, and English, having completed a certificate course in the Chinese language. With over 21 years of experience in hospitality and online travel trade, Annie has worked with renowned hotel brands such as Dusit Thani, Sofitel, Marriott, The Chedi, Ramada, and Grand Millennium.
Her most recent role was as Director of Market Management at DIDA Travel, where she established and scaled DIDA Travel’s business in Thailand over a span of more than 2 years. Before that, Annie had a successful entrepreneurial journey, founding The Globilo and running it for over 5 years until the COVID-19 pandemic disrupted the business. This marks Annie’s second stint with TravelBullz, making it a homecoming for her.
