Tourism Malaysia, in collaboration with the Malaysian Indian Travel & Tours Association (MITTA), announced the successful culmination of its extensive roadshow in the country. The cities covered included Trivandrum (September 23), Calicut (September 25), Bhubaneswar (September 27) and Guwahati (September 30). This initiative marks a significant step in strengthening Malaysia’s presence in the Indian travel market and promoting its diverse tourism offerings.
The series of roadshows aimed to foster deeper connections with travel agents and highlighted Malaysia’s appeal as a premier travel destination. Ahmad Johanif Mohd Ali, Director, Tourism Malaysia Delhi said, “Our roadshows were a strategic move to engage directly with Indian travel agents. We are eager to showcase Malaysia’s vibrant culture, stunning landscapes, and exceptional hospitality, ensuring that travel agents have the latest information to offer their clients.”
A key feature of these roadshows was the participation of 25 prominent Malaysian hoteliers and travel agents. These industry representatives engaged in one-on-one business meetings with their Indian counterparts, fostering collaborations and exploring new opportunities. The event also served as a prelude to the much-anticipated Visit Malaysia 2026 campaign, which aims to position Malaysia as a top global travel destination.
Noriah Jaafar, Director, Tourism Malaysia Mumbai commented, “With direct flight connections from major Indian cities, including the recently resumed service by Air India after a 16-year hiatus, Malaysia is more accessible than ever. Our roadshows were designed to highlight the ease of travel and the multitude of experiences Malaysia offers to all types of travellers.”
The diverse tourism offerings in Malaysia cater to a wide range of interests and demographics. Whether it’s a family vacation, a romantic honeymoon, a solo adventure, or a cultural exploration, Malaysia has something for everyone. Shahrim Tan, Deputy Director, Tourism Malaysia Chennai added, “Malaysia’s rich cultural heritage and modern attractions make it an ideal destination for Indian tourists. We are excited to introduce our unique travel experiences and hospitality to more Indian travellers through this roadshow.”
Dato Aruldass.A, President of MITTA said, “Our collaboration with Tourism Malaysia and the engagement of Malaysian travel professionals will offer invaluable insights into the opportunities for Indian travellers. We are enthusiastic about the potential partnerships and the growth of tourism between Malaysia and India.”
The trade engagement highlighted the excellent connectivity provided by airlines such as Malaysia Airlines, Batik Air, AirAsia, and Indigo between the two nations. The presence of these airlines, along with the renewed Air India service, underscores Malaysia’s commitment to offering seamless travel options to Indian tourists.
