Tamarind Global, a prominent full-service luxury agency specializing in hospitality, travel, and event solutions, has announced the appointment of Alisha Shirodkar as Vice President – Strategy. In her second stint with Tamarind Global, Shirodkar will be responsible for steering the company’s growth strategy, enhancing business opportunities, and elevating marketing efforts across all channels.
A seasoned professional, Alisha Shirodkar holds a degree in Finance and Marketing from NYU Stern. Her previous experience includes roles at Hindustan Unilever in the Skin Care division, as well as in Marketing and Event Planning during her first tenure with Tamarind Global. Additionally, she co-founded The Belgian Waffle Co. and served as Chief Marketing Officer. She is currently the Co-Founder and CEO of gourmet retail startup Hotchaa.
“I am thrilled to rejoin Tamarind Global in a leadership capacity,” said Shirodkar. “The company has been instrumental in my professional journey, and I am eager to contribute to its next growth phase. With Tamarind’s strong foundation and passionate team, I look forward to expanding the brand’s reach and success in the travel, hospitality, and events sectors.”
In her new role, Shirodkar will focus on leveraging Tamarind Global’s established industry credibility and expertise to drive purposeful growth. She aims to reach new audiences and enhance the company’s position as a leader in luxury services, while also boosting the company’s marketing and digital capabilities.
Louis D’Souza, Director of Tamarind Global, expressed his excitement about Shirodkar’s return, stating, “We are delighted to welcome Alisha back to the Tamarind family. Her strategic insights and innovative approach make her the ideal leader to guide us through our next phase of growth. With her industry knowledge and experience in brand-building, we are confident that she will help position Tamarind Global on a global stage.”
Shirodkar’s appointment comes at a pivotal time as Tamarind Global seeks to expand its presence in the rapidly growing luxury travel, hospitality, and events markets. The company is focused on building scalable growth models, enhancing its digital capabilities, and utilizing data-driven insights to stay ahead of industry trends.
