TreeHouse Hotels & Resorts, a prominent hospitality brand owned by Karma Hospitality has announced the launch of hi-way MOTELS, a new addition to its esteemed brand portfolio, which includes The Luxury Villa Collection, TreeHouse Exotic, TreeHouse, and Nest by TreeHouse. This latest offering is uniquely tailored to meet the needs of India’s rapidly expanding road travel market, offering comfortable, budget-friendly lodging options along key highway routes.
With India boasting the second-largest road network globally, and an automotive industry growing at an unprecedented rate, the demand for affordable and convenient accommodation for road travelers has never been greater. Designed with this market in mind, hi-way MOTELS aims to provide convenient, high-quality rest stops along highways and expressways, near smaller towns, and bypasses around major cities, delivering an elevated experience for road travelers across India.
Ajay Mehtani, Partner at TreeHouse Hotels & Resorts, explained, “TreeHouse Hotels & Resorts’ decision to enter the motel space is a strategic move that capitalizes on a significant gap in the Indian hospitality sector. hi-way MOTELS by TreeHouse Hotels focuses on affordability, convenience, and modern amenities, positioning it to cater to the growing demand for comfortable and budget-friendly road trip accommodations. We are currently in discussions with potential partners who have land parcels of anywhere between one to three acres near the expressways.”
