Hollywood power couple Chris Hemsworth and Elsa Pataky have joined forces with Experience Abu Dhabi in a two-year collaboration to showcase the city’s allure as a versatile travel destination. Blending rich culture, thrilling adventures, and tranquil escapes, Abu Dhabi’s appeal promises something for every traveler, making it the perfect family-friendly haven.
The partnership was introduced with a campaign film that humorously captures the couple yearning for a break. The film playfully unfolds as Chris and Elsa imagine an ideal holiday destination that ticks all the boxes—leading them to Abu Dhabi. From its golden dunes to family-friendly theme parks and serene beaches, the couple portrays Abu Dhabi as the ultimate escape.
Reflecting on her family’s newfound love for the UAE capital, Elsa shared, “When it comes to family holidays, Abu Dhabi has it all. Every day here is a new adventure, there is something for each one of us to enjoy and discover. My kids have fallen in love with Abu Dhabi, as it gives them a playground for all the things they want to do – from theme parks and desert dune bashing to surfing. Abu Dhabi is now our must-do holiday spot.”
Chris added, “We are thrilled to partner with Experience Abu Dhabi. Abu Dhabi’s got everything we love all in one place. The adventures have left us with amazing memories that will last a lifetime – you can tell how special it was since the kids didn’t want to leave. We’ve loved everything about the culture, the people, and the experiences. It’s a place where we can unwind and relax, with the feeling of being at home.”
In a world of hectic schedules, the campaign’s message, “Could Use A Vacation Right Now,” resonates with families everywhere, encouraging them to trade in their daily routines for a rejuvenating escape. The film beautifully captures the essence of Abu Dhabi as a place where families can reconnect and rediscover the joy of shared adventures, whether it’s kayaking around Louvre Abu Dhabi, riding waves at Surf Abu Dhabi, or exploring local heritage through Emirati cuisine and warm hospitality.
Nouf Mohamed Al-Boushelaibi, Executive Director of Strategic Marketing & Communications at DCT Abu Dhabi, expressed excitement about the collaboration, stating, “We’re incredibly passionate about sharing Abu Dhabi with the world and are proud to have Elsa and Chris partnering with us. Their dynamic energy and love for discovery highlight everything Abu Dhabi has to offer from inspiring cultural experiences to thrilling adventures, creating meaningful and lasting memories.”
