Regent Seven Seas Cruises has revealed its revitalized brand positioning with a striking new creative look and the bold tagline, “Unrivalled at Sea”. This move marks a key milestone in the cruise line’s multi-year evolution, solidifying its position as the world’s leading ultra-luxury cruise line. Alongside the new branding, Regent also launched its emotive global campaign, “Nobody Does It Better,” showcasing the unparalleled vacation experience aboard The World’s Most Luxurious Fleet.
The new positioning focuses on four brand pillars: Immersive Exploration™, Heartfelt Hospitality™, Luxurious Space, and Epicurean Perfection™, with a new emphasis on Heartfelt Hospitality. This pillar highlights the personalized service and care that guests receive from Regent’s onboard team, ensuring a seamless and luxurious travel experience.
Regent’s campaign debut includes a captivating film featuring a couple enjoying an unforgettable voyage, accompanied by a bespoke version of the song “Unforgettable.” The campaign highlights Regent’s luxurious offerings, from exquisite cuisine to personalized service, set against iconic destinations.
Jessica John, Chief Marketing & Strategy Officer, said, “To remain a leader in the ultra-luxury cruise market, we must continually adapt, innovate, and exceed the expectations of our discerning guests. Our new branding and campaign reflect this commitment to delivering a personalized, all-inclusive luxury experience.”
In line with its new brand evolution, Regent also launched a new All-Inclusive Cruise Fare in July 2024, offering guests even greater flexibility and personalization on their ultra-luxury journeys.
The refreshed brand and campaign will be rolled out across various marketing channels, including print, digital, and social media.
