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AirAsia India partners with Sugarbox to launch multi-feature in-flight experience hub - AirFlix

Posted : 23 November 2022 12:22:28 | By TWO Bureau | GNN Bureau

AirAsia India partners with Sugarbox to launch multi-feature in-flight experience hub - AirFlix

AirAsia India has announced a partnership with hyperlocal cloud platform Sugarbox to launch a first-of-its-kind in-flight experience hub, AirFlix. An innovative solution for digital access in the skies, AirFlix is available across the airline’s fleet.



Offering a value proposition unique to Indian skies, AirFlix provides more than 6,000 hours of high-resolution content, enabling access to more than 1,000 international and Indian movies, short movies and 1,500+ web series episodes, enabling guests to stream buffer-free content from OTT apps.



Talking about the launch, Siddhartha Butalia, Chief Marketing Officer, AirAsia India, said: "We’re excited to introduce the ‘AirFlix’ experience hub for fliers and to partner with Sugarbox on their pioneering technology platform, offering a wider and more diverse range of captivating content and a literally elevated user experience. We’re looking forward to leveraging the potential of this platform, introducing innovative features and technological integrations even beyond in-flight dining, entertainment, and shopping, and enabling personalised experiences that provide a distinct, differentiated flying experience in a hyper-competitive market.”




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Tags : ##airasia, # #inflight-entertainment, # #sugarbox,


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