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Bahrain’s multi-city roadshow a success in India


Posted : 21 September 2022 05:59:00 | By TWO Bureau | GNN Bureau

Bahrain’s multi-city roadshow a success in India

Bahrain Tourism and Exhibitions Authority (BTEA) successfully conducted its first four-city roadshow in India. The event was held in Mumbai, Chennai, Bangalore and Delhi on September 12, 13 15 and 16, respectively.

The four-city roadshow witnessed participation from hospitality, travel, and tourism companies from Bahrain in order to reconnect and build new connections with Indian travel agents. The event was attended by 400-plus agents across the four cities, and connected them with destination management companies, hotels, and attractions in Bahrain.



Maryam Toorani, Director of Marketing and Promotion at BTEA, said: “The purpose of the roadshow is to strengthen travel trade relationships in order to increase visitor arrivals from India to our beautiful Kingdom of Bahrain. India is one of the most important source markets for Bahrain and as such the Bahrain Tourism & Exhibitions Authority is confident that this initiative will further enable and enhance expansion in the Indian market.”



The prime focus has been placed on achieving a notable number of visitors in the coming few years from varied segments such as leisure, MICE, and weddings.



At the event, the #FriendsofBahrain concept was introduced to the audience present. The concept behind the hashtag was that anyone who is associated with the destination, promotes it as a friend of Bahrain.




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Tags : #bahraintourism, #roadshow-india, #maryamtoorani, #director-marketing-Bahrain-tourism,


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