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IHG Hotels and Resorts unveils new vision for loyalty

Posted : 21 January 2022 01:06:11 | By TWO Bureau | GNN Bureau

IHG Hotels and Resorts unveils new vision for loyalty

When the world hit pause on travel, IHG Hotels & Resorts saw an opportunity to reconnect and learn from its guests and owners. As guests embark on a new era of travel and the industry continues to recover, the company has turned to its pioneering loyalty programme.

IHG Rewards, the industry's first and one of the world’s largest hotel loyalty programmes, has shared the first of many changes that will be introduced in the coming months. A new tier and bonus point earning structure – which will go live during March – is designed to help members earn more points faster and have more ways to use them than ever before. These changes, the first in a series of enhancements, include introducing a new Gold Elite tier starting at 20 nights, with an industry-leading 40% bonus point structure; renaming of the ‘Spire Elite’ tier to ‘Diamond Elite’ to simplify member recognition and understanding of the highest tier, which will retain 100% bonus point structure.

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Tags : IHG, IHG Hotels & Resorts, Loyalty programme, spire elite,

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