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ITB China collaborates with China BT MICE to strengthen ties for innovation of MICE market

Posted : 14 October 2021 03:08:34 | By TWO Bureau | GNN Bureau

 ITB China collaborates with China BT MICE to strengthen ties for innovation of MICE market

China’s leading MICE media and community platform, will be the strategic MICE Media Partner for ITB China 2021. Since 2019, this is the second time China BT MICE will hold this title. ITB China is the most influential B2B-exclusive travel trade show in China and will be held as a physical event in Shanghai from 24 – 26 November 2021, with a virtual extension from early November until the end of December.

“At a time when international tourism is facing challenges, ITB China’s persistence in the Chinese tourism market shows the original intention of the ITB brand and its commitment to the industry,” said 
Mr. Lenny Jia, CEO and Founder of China BT MICE. “As one of the most influential media and community in China's MICE industry, China BT MICE shares the same values and mission as ITB China. We’ll be happy to promote ITB China in all our relevant media channels.”

“We have gained the experience and new demand from customers through the new round of revolution and transformation in the domestic MICE market. I am looking forward to exchange these information and latest news with global MICE destinations and service providers during ITB China 2021,” Lenny added.



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Tags : ITB China,China BT MICE, MICE Industry in china, Lenny Jia


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