The Hong Kong Tourism Board (HKTB) held the Hong Kong Tourism Overview 2023 in Hong Kong Convention and Exhibition Centre, returning physically for the first time since the city is back to normal. The Tourism Overview discussed tourism trends and shared details of the HKTB’s latest strategic plans with more than 1,600 participants on-site and online, including trade representatives from Hong Kong, mainland and overseas travel agencies, attractions, hotels, airlines, retailers, restaurants, meeting and exhibition operators, cruise lines, and other travel sectors.

With the theme “Striding Forward in a Steady Recovery”, Dr Pang Yiu-kai, Chairman, HKTB said, “Hong Kong has returned to normal and is welcoming back global visitors. The tourism industry will recover progressively. The Tourism Overview today is the exact platform that gathers members of the travel trade together to explore the way to revive the city’s tourism industry. Hong Kong is not only a destination with universal appeal and an astonishing array of attractions, but also a gateway between the Mainland and the rest of the world. We can work with neighbouring cities to build a Greater Bay Area tourism brand for the region and the international market. With the continued collaboration of all sectors, we can bring Hong Kong’s tourism to the next level of excellence.”

Dane Cheng, HKTB Executive Director introduced HKTB’s four strategic focuses for the coming year. First, the HKTB will drive a strong recovery across all travel-related sectors, while strengthening Hong Kong as an event capital. In addition, the HKTB will continue to develop Greater Bay Area (GBA) tourism and multi-destination tourism with cities in GBA. The HKTB will also maintain a close partnership with the trade to gear up and strengthen support for them, enhancing service quality.

 In addition, the HKTB also invited industry leaders and international corporate representatives to share insights on the themes “A Deep Dive into the post-pandemic Mainland Travel Trends” and “Global & Regional Consumer Trends affecting Tourism in Asia in 2023”, providing multi-perspective insights into the post-pandemic trends and development of tourism and capturing new opportunities.