The newly appointed Jordon’s Minister of Tourism and Antiquities, Makram Mustafa A. Queisi while speaking on the sidelines of ITB Berlin said that the destination’s new campaign “Kingdom of Time” has successfully repositioned the country as a year-round destination.
He said, “January 2023 brought excellent news for Jordan’s tourism industry, as the country witnessed a significant surge in the number of overnight stay tourists. There was a remarkable increase of 189.5% in the number of tourists from North America, an 82.2% increase from Germany and a noteworthy 202.5% increase from the whole of Europe, compared to January 2022.”
The launch of the new brand for Jordan happened back at the end of 2021 and since then all its marketing campaigns have been focusing on this new slogan. “Our latest European outdoor campaign reached 8 countries across more than 20 different media types, from taxis or buses to billboards and electronic screens. We also promoted “Jordan, Kingdom of Time” during the World Cup in Qatar reaching millions of viewers worldwide. We now prepare more creative campaigns for 2023,” added the Minister.