Accor Plus, the Asia Pacific’s leading travel and hospitality loyalty subscription programme, is set to unveil its next chapter as ALL Accor+ Explorer, introducing a premium and unified membership experience starting October 1, 2025. All existing Accor Plus members will be automatically upgraded to the enhanced ALL Accor+ Explorer tier, designed to offer greater value, exclusive rewards, and elevated travel experiences across more than 4,500 Accor hotels worldwide.
This refreshed loyalty subscription marks a strategic evolution in response to the growing popularity of travel-based subscriptions, catering to modern, high-value travelers seeking more than just discounts. With over 450,000 active members and more than 3.1 million nights stayed in 2024, the Accor Plus community is highly engaged, and the new ALL Accor+ Explorer is set to strengthen this connection through an integrated and seamless travel rewards ecosystem.
ALL Accor+ Explorer benefits include two Stay Plus FREE nights annually across Asia Pacific, access to Red Hot Rooms with up to 50% off, 15% off public rates at over 30 Accor brands globally, and exclusive dining privileges with 30% off food and 15% off drinks at more than 1,600 restaurants and 1,200 bars. Members will also be guaranteed ALL Accor Gold status or higher, unlocking room upgrades, early check-in, and late check-out across participating properties. Additionally, members receive priority access to exclusive offers and events, deepening engagement with the brand.
According to Emilie Couton, CEO of Accor Plus, the upgraded programme is a direct result of extensive feedback and data insights collected from members across the region. “Today’s traveller wants more—more recognition, consistency, and memorable experiences. With ALL Accor+ Explorer, we are redefining travel loyalty in Asia Pacific by blending unmatched value with premium benefits and personalised service.”
The new ALL Accor+ Explorer is fully integrated with ALL Accor, Accor’s global loyalty and booking platform, enabling members to seamlessly redeem Reward points, accumulate Status Nights, and manage bookings through a single mobile app and online portal. This frictionless integration enhances the customer journey while aligning subscription perks with everyday travel needs.
Members will enjoy benefits across more than 25 prestigious hotel brands including Raffles, Fairmont, Sofitel, Pullman, Swissôtel, Mövenpick, MGallery, Novotel, Mercure, ibis, and more—making it one of the most expansive loyalty programmes available in the region.
New members can subscribe to ALL Accor+ Explorer at an annual fee of INR 19,499, gaining instant access to a host of premium perks designed to elevate both business and leisure travel. As the subscription economy continues to thrive, ALL Accor+ Explorer positions itself as a game-changing loyalty solution, blending convenience, exclusivity, and global travel rewards for Asia Pacific’s most discerning explorers.
