The Association of Domestic Tour Operators of India (ADTOI) recently conducted a highly informative workshop and live session titled “Utilizing Social Media to Grow Your Travel Business” at The Lalit, New Delhi. The initiative, spearheaded by Ved Khanna, Treasurer and Chairman of the General House Cultivation Committee, aimed to equip members with essential social media skills to enhance their business operations.
The half-day session featured prominent speakers, including Rohit Sharma, Founder of Gyankosh Education Services and Co-founder of Bizgurukul Private Limited, and Swati Saini, an Instagram Coach and Social Media Manager. They covered a comprehensive range of topics vital for travel businesses:
Instagram Business Account: Setting up and optimizing an Instagram business profile.
Content Creation: Tailoring content specifically for the travel industry.
Content Posting: Best practices for effective content scheduling.
Instagram Stories, Reels, and Posts: Understanding the differences and uses.
Boosting Instagram Posts: Strategies to increase reach and engagement.
Instagram Mechanics: Insights into the platform’s functionality.
Do’s and Don’ts of Posting: Key guidelines for successful social media presence.
Content Ideas: Generating creative content for Instagram.
Canva for Reels and Post Editing: Using Canva for designing engaging posts.
Creating Flyers and Catalogs: Designing marketing materials for business promotion.
Despite the extreme heat, a large number of ADTOI members attended the session and received certificates of attendance. The engaging workshop provided valuable insights and practical tools to help travel businesses thrive in the digital landscape.
Following the workshop, the ADTOI General House Meeting took place, highlighting various organizational activities and promotional initiatives. Notable presentations included the Amigo Portal, Chevron Hotels & Resorts, and Alliance Air. Alliance Air also conducted a quiz for the members, offering an air ticket as a prize to the winner.
The event concluded with the felicitation of all invitees by the MC Team, marking a successful day of learning, networking, and collaboration for ADTOI members.
