In a bid to showcase the myriad wonders of Goa to travellers worldwide, digital travel platform Agoda has inked a Memorandum of Understanding (MoU) with Goa Tourism. This collaboration aims to highlight diverse experiences that Goa has to offer, catering particularly to the preferences of travellers from Asian markets.
Under the terms of the freshly minted MoU, Agoda is poised to unveil Goa’s diverse holiday offerings and attractions to its global network of travellers. Through this partnership, Agoda commits to working closely with Goa Tourism to harness the power of digitization in enhancing travellers’ experiences while also rolling out digital promotional campaigns. The MoU was signed on the sidelines of recently concluded Goa International Tourism Mart (GITM) 2024.
Suneel Anchipaka, Director Tourism & Managing Director, GTDC expressed, “This partnership with Agoda marks a significant milestone for Goa Tourism, as it underscores our dedication to embracing digital advancements in the tourism sector. Our partnership with Agoda underscores our dedication to embracing digital advancements in the tourism sector, allowing us to showcase Goa’s beauty to a global audience and cater to the evolving preferences of modern travelers.”
Echoing similar sentiments, Damien Pfirsch, Chief Commercial Officer at Agoda, commented, “Teaming up with Goa Tourism presents an exciting opportunity for Agoda to leverage our technological expertise and insights in promoting Goa’s unique offerings. Through strategic outreach efforts and digital enhancements, we are confident in our ability to inspire travellers to explore the enchanting allure of Goa.”
To bolster tourism in Goa, Agoda will roll out tailored landing pages and travel guides, providing travellers with comprehensive insights into the region’s hidden gems. Additionally, Agoda will harness the power of various social media platforms to position Goa as a must-visit destination, thereby attracting a greater influx of tourists. With its ever-evolving digital platform, Agoda continues to expand its global network of accommodations, flights, and activities, facilitating affordable explorations of breathtaking destinations like Goa.
