Agoda has released its 2025 Travel Trends survey, highlighting the top motivations shaping travel in Asia next year. The survey reveals a growing focus on relaxation, family trips, and exploring new destinations.
Key insights include:
- Family Travel Dominates: 34% of travelers plan to vacation with family, with Indonesians (58%) leading the way, followed by Indians (30%).
- Relaxation is Priority: 75% of travelers seek respite from daily life, with relaxation topping the list of travel motivations.
- Tech-Savvy Travelers: 80% of respondents will use travel apps, and 12% are interested in virtual reality tours.
- Budget-Conscious Travel: 65% plan to spend less than $250 per night on accommodations, with 87% expecting to travel as much or more than in 2024.
- Rise of Digital Nomads: 1 in 25 travelers plan to work remotely while traveling, with the Philippines showing the highest interest.
- Exploring New Destinations: 84% of travelers are excited to visit new places, with inspiration coming from personal interests, deals, and social media.
- Theme Parks a Major Draw: 13% of travelers plan trips specifically to visit theme parks, with Singapore and the UAE popular for Indian tourists.
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