ATOAI President Ajeet Bajaj today said that hosting the association’s 17th Annual Convention in Jammu & Kashmir sends a strong signal of confidence and unity to India’s travel and tourism industry.
Calling the region the “jewel in the crown of Indian tourism,” Bajaj said, “Jammu & Kashmir offers unmatched potential for adventure tourism, not just in one season but across the year.” He added that the decision to hold the convention in Kashmir reflects the industry’s belief in the destination’s readiness to welcome travellers.
Emphasising the importance of responsible growth, Bajaj said, “ATOAI strongly believes in safe, sustainable and resilient tourism. It is essential that we preserve the wilderness and rich cultural heritage of Jammu & Kashmir for future generations.”
Expressing pride in partnering with the Government of Jammu & Kashmir, the ATOAI President noted, “Such conventions play a crucial role in building confidence among adventure travellers and reinforcing responsible tourism practices across the industry.” He added that the event aims to encourage operators and travellers alike to experience Kashmir with responsibility, respect and confidence.
