ALIVAA Hotels & Resorts has further strengthened its presence in Uttarakhand with the addition of *The Hoften Vibranta, Haridwar*, marking a strategic move into one of North India’s most prominent spiritual and tourism destinations. The launch reinforces the brand’s focus on high-potential pilgrimage and cultural hubs that see consistent year-round visitor demand.
Located in *Haridwar, a city that attracts millions of domestic and international pilgrims annually and serves as a key gateway to the **Char Dham Yatra*, the new property is positioned to cater to both spiritual travellers and leisure guests. The Hoften Vibranta features a contemporary design approach complemented by subtle local and cultural influences, offering comfortable accommodations and thoughtfully curated amenities suited to the city’s unique travel profile.
With this addition, ALIVAA continues to advance its expansion strategy across key Indian destinations, with a clear emphasis on *affordable luxury, personalised hospitality and operational efficiency*. The Haridwar property strengthens the brand’s footprint in North India’s tourism circuit while enabling it to tap into the growing demand for quality accommodation in pilgrimage-led destinations.
The launch of The Hoften Vibranta, Haridwar, underlines ALIVAA Hotels & Resorts’ intent to build a strong presence in emerging and high-traffic markets, aligning modern comfort with culturally rooted travel experiences
